Post Letture per la domenica

Letture per la domenica Gli Yuppies. Gli Yuppies! Ma ve li ricordate? Era l'accusa peggiore: paninaro da ragazzo e poi diventi yuppie da grande. Mamma mia. La loro storia, raccontata bene. Money quote: "When I’m giving a book talk or visiting a university class, I often begin my presentation with a straw poll: I’ll ask for members of the audience to raise their hand if they’ve heard the term “yuppie” before. As you suspected, there’s a clear generational divide. Almost all of the older folks–the Boomers and Gen Xers–will shoot their hands up. Millennials are about 50-50. Undergrads are generally clueless. This comes as no surprise: the yuppie as a media stereotype was coined way back in the early 1980s. It came into full flower in 1984, the year Newsweek magazine declared it the “Year of the Yuppie,” the headline printed above a Gary Trudeau cartoon of two urban professionals commuting in Central Park. Inside that issue, a series of articles painted a portrait of this new social type–the young people who were working in law and advertising firms, joining fitness clubs, moving into renovated condos, and using their American Express cards to pay for cases of Perrier. In some obscure way, yuppies represented the end of the radical optimism of the 1960s, as that energy turned inward towards careers and consumption. Even if their lifestyles were definitely aspirational, it was all a bit satirical, a bit tongue-in-cheek, just like the term itself. " https://www.patreon.com/CultureStudy/posts/youre-gonna-this-159867972