Rad ASO

Wondering about the number of organic installs your app receives from iPad devices in the US? 🤔 It's impossible. Unfortunately, App Store Connect only allows two filters at a time (Device, Country, Source). ❓Any ideas on this or are device analytics not your top priority?

We continue the topic of SAP unreliability. Previously, we talked about the 3 day delay of SAP and its sharp growth and the gradual decline. Now let's figure out how to identify incentive traffic.🤔 1️⃣For example, we noticed a rapid growth of app impressions in our analytics, but it had no effect on installs🤷‍♂️ This is the first key indicator to pay attention to and we speculate that some competitor has bought incentive traffic. 2️⃣We checked how SAP changed during this period and noticed that SAP by one of the search terms “traductor” increased the next few days after the impressions growth (keep in mind the SAP delay). 3️⃣Then we checked if any of the competitors hit the top of the search result on that day by that keyword. Obviously, we instantly found that one of the apps appeared at the 2nd in Mexico by keyword “traductor”. 📍Takeaways Incentivized traffic can affect Search Ads Popularity and make it artificial. Before relying on SAP for your ASO performance, make sure it's not incentivized traffic. In the next post, we will examine specific examples of these cases. Stay tuned😉 Kudos: @Raven_RadASO

Is English (U.K.) indexed in Japan? 🤔 #appstore 📢Recently, there was news that the English (U.K.) localization is indexed in Japan instead of English (U.S.) according to Apple's documentation. We decided to check it out because we never trust documentation. The result: 1️⃣ English (U.S.) continues to be indexed in Japan. 2️⃣ English (U.K.) is indexed in Japan if English (U.S.) or Japanese is not filled in. Example 💡 English (U.K.) is also indexed in the U.S. and Canada if one of the localizations indexed in these countries is not filled in. ☝️ Take these features into account when conducting textual ASO and analyzing the results. Kudos: @vhubaryk

📉 Google UAC cannibalizes Search We have noticed a significant decrease in conversion on Google Play from the Search source for our branded search terms over the past few months, as well as an increase in downloads from the Ads and referrals source. This happened because Google Play started showing ads for branded search terms, previously only the brand's app was displayed at the top without ads: compare. 🔻Consequences: 1️⃣ Since the ads now take the "zero" position, as a result, organic traffic is being cannibalized, which is confirmed by the growth of traffic for branded search terms from the Ads and referrals source. 2️⃣ Your competitors are now advertising using your brand name what can eat up traffic. 🤷‍♂️ The main problem is that in Google UAC, you cannot select search terms for advertising + you cannot specify negative keywords. 📍Cannibalization and interception of branded traffic by competitors is now a new reality for your app on Google Play, and there is no solution for it yet. ❓Have you noticed a decrease in conversion from Search in your apps since the beginning of July 2023? Kudos: @vhubaryk

🚀 Monthly Recap: Don't Miss Out! We are testing a new post format. Feel free to share your feedback in the comments. What specific information would you prefer to see more of? 1️⃣ Boosting App Rankings: App Rating Prompts Learn how RadASO's App Rating Prompts revolutionize rankings, steering clear of Black ASO. Goodbye to outdated methods! 2️⃣ App Strategies: Seasonal Optimization Debating app optimization for holidays? Discover RadASO's strategies for seasonal sales and updates – applicable not only during New Year's festivities but also for other holidays throughout the year! 3️⃣ Holiday ASO-Creatives: Inspirations Explore festive ASO-creatives on Google Play & App Store. Get inspired with New Year's-themed ideas for app attention. 4️⃣ The updated Today tab in the ASA RadASO noticed the revised layout of the ASA's Today tab, where screenshots now appear in a subtle 'floating' arrangement in the background. 5️⃣ Algorithm Alert We've noticed changes in the AppStore algorithm, with English (US) locales being indexed globally. More about this on Twitter. Stay updated with our monthly picks for app success! 📱 🎉 Wishing you a joyous New Year filled with prosperity and app brilliance!

❓Apple Blocks Indexation for Using Certain Brand Names in Metadata❓ The Background On August 4th, the RadASO team made the first release for the new client. The app gained better positions only to lose them the next day. After that, there was no indexation by the added search terms. On August 24th, the latest release included the addition of some new search terms. However, this had no effect. How Did We Act? For the next release on September 21st, we’ve removed some of the competitors' brand search terms from the metadata. Specifically, the ones with search results showing less than 20 apps. There were 4 such keywords in the metadata. 📝 Our hypothesis was as follows: Apple probably clears out and blocks from indexing all the apps that use these brand names in their metadata. Despite the popularity of some brands in the target country, there are only a few search results on them. What Was the Outcome? Once those brand names were removed from the metadata (on September 22nd), the indexing was renewed, and there was again a notable growth in positions for the search term. 🟢 In this way, the hypothesis was verified: removing some brand search terms with a small number of apps in search results helped to get indexation by other terms used in the metadata in the Apple Store search. Kudos: @olya_polaris

What's the Cost per Install (Apple calls it CPA) in Apple Search Ads❓ Quite a popular question in chats. For some reason, when we say, "anywhere from nothing to everything," it doesn't satisfy a questioner, even though it's accurate 😊 We decided to dive into our recent stats and whip up a chart. Classic programmer answer – super precise yet totally useless 😊 The cheapest install costs $0.01, while the most expensive one: $166. Dropping in a country or category might narrow the range only slightly. What can we glean from this masterpiece of a chart? IMHO, nothing 🙂, but feel free to kick around some thoughts in the comments.

🆕 Search Ads Popularity (SAP) drops again 📉 Apple has once again made changes to the SAP of certain keywords: 💠 Keywords in all languages that have special characters in different countries (delivery.com, tracker’, 7-11) 💠 Keywords in Asian languages with spaces (顺 丰 快 递, ゆ う パック) 💠 Keywords in Asian (and other) languages that contain a combination with English keywords (ems-中国邮政速递物流, ゆうパケットポストmini) There are also problems with SAP in some keywords 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 (lazada, h&m, disney+) It looks like Apple is finally trying to fix a bug with SAP that has existed for years, now it will only show SAP to keywords that are 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 searched for. ❌ Negative Consequences ⬅️Previously, Apple assigned the same popularity to one keyword in different modifications. ➡️ Now, if ASO specialists consider such keywords unpopular and remove them from metadata, they may lose positions for the keywords in another modification with high SAP. ✅ Positive Consequences If the algorithm is finally fixed, ASO specialists will be able to clean the semantic core of "junk phrases" that are not truly popular. Will these changes last? Subscribe to us and let's see. 👀 Let's discuss it on ASO Busters in Discord 👉 Kudos: @iryna_kuznietsova

How can you update your #AppStore screenshots without a new build or release? 🍏 Some ASO specialists (like @alexandra_tgm) have already written about this, but many people still don't know about this tip. So if you find it difficult to constantly go through new app reviews, here's a life hack: 1️⃣ Launch an A/B-test using Product Page Optimization (PPO) 2️⃣ Once the test is reviewed and approved, hit “Apply Treatment A” - and your new screenshots go live immediately for the current version. ✅ The result? So you can refresh your screenshot set, test its performance, and roll out visually updated assets - without waiting for a new version or build submission. 🦾