Research Circle

Chapter 1: The medium is the metaphor Our politics, religion, news, athletics, education and commerce have been transformed into congenial adjuncts of show business, largely without protest or even much popular notice. The result is that we are a people on the verge of amusing ourselves to death. Chapter 2: Media as epistemology Oral people are less developed intellectually, in some Piagetian sense, than writing people, or that "television" people are less developed intellectually than either. Chapter 3: Typographic America ... Print made a greater impression than actual events... To exist was to exist in print: the rest of the world tended gradually to become more shadowy. Learning became book-learning. Chapter 4: The typographic mind If a sentence refuses to issue forth a fact, a request, a question, an assertion, an explanation, it is nonsense, a mere grammatical shell. Chapter 5: The Peek-a-boo World Coleridge's famous line about water everywhere without a drop to drink may serve as a metaphor of a decontextualized information environment. In a sea of information, there was very little of it to use. Chapter 6: The age of show business Entertainment is the supra-ideology of all discourse on television. Chapter 7: "Now ... This" Disinformation does not mean false information. It means misleading information- misplaced, irrelevant, fragmented or superficial information- information that creates the illusion of knowing something but which in fact leads one away from knowing. Chapter 8: Shuffle off to Bethlehem ... not everything is televisible. Or to put it more precisely, what is televised is transformed from what it was to something else, which may or may not preserve its former essence. Chapter 9: Reach out and elect someone By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. Chapter 10: Teaching as an amusing activity Whereas to behave oneself in sch

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