PostJackson Shuttleworth is a Group PM at Duolingo, where he leads the retention team and the powerful streak feature. The s…

Jackson Shuttleworth is a Group PM at Duolingo, where he leads the retention team and the powerful streak feature. The streak feature, which gamifies consecutive days of learning, has been Duolingo’s most important and innovative growth lever and a key driver of their growth to a $14 billion business with almost 600 million users. In our conversation, we dive deep into the history and lessons of this feature: • The evolution of the streak feature • Biggest insights from over 600 streak-related experiments • Biggest specific wins and misses along the way • Key principles for building effective streak mechanics • How to operate a high-velocity product team • Tips for building engaging notification systems • Much more watch: https://www.youtube.com/watch?v=_CCwoQZH5hI