Linus Tech Tips Discussion

 Korea communications chief urges Kobaco overhaul as ad market shifts online Summary                                                      Kim Jong-cheol, chairman of South Korea's broadcasting media and communications regulator, urged the Korea Broadcasting Advertising Corporation, known as Kobako to pursue budget efficiency and business restructuring as broadcast advertising continues to weaken and spending shifts to online platforms. Quotes Quote  Kim said Kobaco's management performance evaluation has worsened for three consecutive years and called for introspection. He said Kobaco's performance has fallen about 3 percentage points faster than overall broadcast advertising revenue, adding that the result is "painful" given the generally strong broadcasters Kobaco works with.                            Online advertising has climbed steadily since topping 10 trillion won for the first time in 2023, with 2025 sales estimated at 10.7204 trillion won (about $8.2 billion), according to the survey.   Broadcast advertising continued to decline, falling more than 15% to 3.3898 trillion won (about $2.6 billion) in 2023 from 4.0212 trillion won (about $3.1 billion) in 2022. It slipped another 5% to 3.2191 trillion won (about $2.5 billion) in 2024, or 18.8% of total ad spending, the survey said.Online advertising has climbed steadily since topping 10 trillion won for the first time in 2023, with 2025 sales estimated at 10.7204 trillion won (about $8.2 billion), according to the survey.A 2025 survey on broadcast and telecommunications advertising spending released by the regulator and Kobaco showed online advertising spending reached 10.1011 trillion won (about $7.8 billion) in 2024, accounting for 59% of total ad spending.Kim said structural responses are needed but urged the corporation to focus on measures it can take on its own, including restructuring, to use this year's budget more efficiently.   My thoughts  it very clear if Kobaco want to survive in current situation,they need shifts Focus from broadcasting to online platforms.   Sources https://www.upi.com/Top_News/World-News/2026/01/12/broadcasting-media-and-communications-regulator-urged-korea-broadcasting-advertising-corporation-to-pursue-budget-efficiency/1021768268517/