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Sport IP Is Everywhere
Have you ever thought about how ubiquitous sports IP really is?
It's on TV.
It's on streaming platforms.
It's on social media.
It's in stadiums.
It's on merchandise.
It's in sportswear stores.
Now imagine every interaction with that IP becoming measurable.
Once you can see how IP is being consumed, you can also see the fans behind it: watching, cheering, sharing, attending games, buying tickets, collecting merchandise.
And once you can measure fandom, you can start rewarding it.
SCOR is the lens into that world.
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