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It's intentional. The price sits well above the pure earnings math because every direct buy burns WINR, and we want each share to burn more. The earnings formula is the anchor, not the final price.
And with WINR this cheap it barely matters in dollars. A whole 1M share game costs almost nothing right now, people are basically picking up games for free. That's why so many are already sold out. Once WINR reprices, these entry prices will look like a gift.
We'll update the docs.