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I appreciate that but it doesn't change what I wrote above.. LTV of 15$ is nothing compared to the time and effort I invest in the app. Additional monthly cost for me will make it not worthwhile. Same reason I don't do marketing right now. It costs a lot and *might* succeed but more users = more cost, more effort, more support. Lifetime was always planned as a temporary option (again, won't change it for whoever have it already)