Ecom: The Future. AI, Innovation Chat

Freightos shows AI logistics value starts when freight buying becomes machine-readable Freightos’ second-quarter results suggest the AI opportunity in commerce is moving deeper into execution, not just recommendation. The company said its marketplace handled 458,000 transactions in Q2, up 15% year over year, while gross booking value rose 33% to a record $422 million. Platform revenue increased 19% to $2.9 million. What stands out is the operating mix. Freightos reported about 21,000 unique buyer users, only 4% more than a year earlier, yet transaction activity grew nearly four times faster. That means more actual procurement is moving onto digital rails where rates, capacity, and bookings can be queried continuously instead of checked manually. Seller takeaway: AI cannot optimize cross-border replenishment or landed-cost decisions if freight quotes, capacity shifts, and booking status still live in spreadsheets instead of machine-readable workflows.