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JSONB (JSON Binary) PostgreSQL data type storing JSON in a decomposed binary format, making it faster for querying and indexing than plain text JSON, though slightly slower on input due to conversion; it supports powerful operators, partial updates, and efficient GIN indexing for semi-structured, flexible data, ideal for varied product attributes or dynamic schemas where raw text isn't as performant. https://postgresql.org/docs/current/datatype-json.html